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Hi, I'm Juliana, a multidisciplinary designer, leader, and creative strategist.

I lead and produce brand, UX, and digital design initiatives and build scalable systems that help teams work smarter.

Experience
Design

UX Strategy
User Research
Product Strategy
UI Design
Prototyping
Usability Testing

Brand and Visual
Design

Brand Strategy
Art Direction
Identity Systems
Campaign and Digital Media
Print Production
Web Design

Leadership
and Ops

Design Management

Creative Operations
Design Systems Development
Workflow Optimization
Project Management
Coaching and Mentorship

UX Strategy | Mobile Fitness App

UX/UI Design | Enterprise Web App

UX and Web Design | Corporate Website

UI Design | Mobile Finance App

Digital Marketing

Ford and Lincoln Digital

Design Management, Brand, UX, Design Systems

Identity Design

Brand Design

Design of a Retail Brand

I’m a multidisciplinary design leader with over 20 years of experience across UX, brand, digital, and creative operations. I’ve led impactful work in enterprise, agency, nonprofit, and startup environments, spanning brand refreshes, website redesigns, design system development, and operational transformation. No matter the role, my focus remains the same: work smarter, innovate thoughtfully, and push creative boundaries.

Whether managing large-scale design initiatives, streamlining operations, or leading multidisciplinary teams, I bring a strategic mindset, a collaborative approach, and a commitment to raising the standard of what design can achieve. I have recently been drawn to systems thinking and AI, and how they can be used to create experiences that enhance human creativity and elevate meaningful outcomes.

In addition to my professional work, I mentor emerging designers and volunteer with mission-driven nonprofits, supporting brand, UX, and team development efforts.

Get In Touch

I’d love to hear from you, whether you’re interested in collaborating, have a project in mind, or just want to connect, message me at id8andcreate@gmail.com or connect on LinkedIn.