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Hi, I’m Juliana, a Interdisciplinary Designer and Creative Strategist.

Areas of Expertise

My expertise spans brand, UX, digital marketing, design management, and operations. I love working across the whole design ecosystem because it allows me to ensure that all creative output, from high-level brand awareness to practical digital experiences, speaks the same language. I consider myself a generalist who leads by bridging the gap between design strategy and hands-on craft.

Product and Experience
Design

UX Design
User Research
Ideation & Strategy
UI Design
Prototyping
Usability Testing

Brand and Visual
Design

Brand Strategy
Art Direction
Identity Systems
Campaigns and Digital Media
Print Production
Web Design

Leadership
and Ops

Design Management

Creative Operations
Design Systems Development
Workflow Optimization
Project Management
Coaching and Mentorship

UX Strategy | Mobile Fitness App

Design Management | Brand, UX, Design Systems

UX and Web Design | Corporate Website

UI Design | Mobile Finance App

Product Branding and Packaging

Design of a Retail Brand

UX/UI Design | Enterprise Web App

Identity Design

Digital Marketing

Ford and Lincoln Digital

Vision. Strategy. Execution. Purpose.

These four principles guide how I approach every project.

As an interdisciplinary design leader with over 20 years of experience, I’ve navigated the design ecosystem across a diverse range of environments, from global enterprises and agencies to startups and nonprofits. No matter the role or organization, my focus remains the same: to lead with vision, solve through strategy, push the boundaries of creative execution, and design with purpose.

Whether managing large-scale design initiatives, streamlining operations, or leading multidisciplinary teams, I bring a strategic mindset, a collaborative approach, and a commitment to raising the standard of what we can achieve. I’m especially drawn to systems thinking and AI, and how they can solve complex problems and create more meaningful outcomes.

Beyond my professional work, I mentor emerging designers and support mission-driven nonprofits, contributing to brand, marketing, and team development efforts.

Get In Touch

I’d love to hear from you, whether you’re interested in working with me, or just want to connect, message me at id8andcreate@gmail.com or connect on LinkedIn.